Michele Corty got married on a cobblestone street in Paris and came home to New Zealand with an idea. Seven years designing ready-to-wear for French brands had taught her what fashion could do. Making her own wedding gown taught her what it could feel like. Rue de Seine was the result. What started with ten dresses and a vision has become one of the most coveted bridal labels in the world, built on flowing silhouettes, hand-crocheted details, intricate lace, and bold beaded florals that feel more like wearable art than wedding dresses. The aesthetic is bohemian but never predictable, romantic but never safe. New Zealand is home. Paris is the soul. And every gown is made for the bride who wants to dance all night and still feel like herself doing it.