Privacy policy

Overview
This Privacy Policy describes how Wearing West ("we", "us", "our") collects, uses, and discloses personal information when you visit or use wearingwest.com (the "Site"). Wearing West is a curated directory and discovery platform that showcases independent fashion brands and designers - we do not sell products or process purchases ourselves. This Privacy Policy does not cover the privacy practices of any third-party brand whose website you may visit through a link on our Site; please review that brand's own privacy policy separately.

Please read this Privacy Policy carefully. By using the Site, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use the Site.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. We will post the revised policy on this page and update the "Last updated" date above.

Information We Collect Directly From You
Information you may directly provide to us includes:
- Contact details, such as your name and email address, if you create an account, sign up for updates, or contact us.
- Account information, such as your username, password, and security details, if you create an account.
- Favorites and preferences, such as the brands or items you save, view, or search for on the Site.
- Customer support information, such as the content of messages you send us.
We do not collect payment information, billing details, or shipping addresses, because we do not process purchases, payments, or shipments - any purchase you make happens directly on a brand's own website.

Information We Collect Automatically
We may automatically collect certain information about your interaction with the Site ("Usage Data") using cookies, pixels, and similar technologies. Usage Data may include your device and browser information, IP address, pages viewed, and how you interact with the Site.

Information We Obtain From Third Parties
We may obtain information from vendors and service providers who support our Site, such as Shopify, which hosts and powers the Site, and analytics or advertising partners who help us understand how the Site is used.

How We Use Your Information
We use your information to: operate, maintain, and improve the Site and its features (such as favorites/wishlist and search); communicate with you, including responding to inquiries; send you marketing or promotional communications, where permitted, which you can opt out of at any time; detect and prevent fraud, abuse, or security issues; and comply with applicable law.

Cookies
Like most websites, we use cookies to operate and improve the Site and to understand how visitors interact with it. For information about cookies related to our use of Shopify, see https://www.shopify.com/legal/cookies. Most browsers let you remove or block cookies through your browser settings; doing so may affect how the Site functions. Our Site also recognizes the Global Privacy Control (GPC) signal as a valid opt-out request where applicable.

How We Disclose Information
We may share your information with: vendors and service providers who support our Site (such as hosting, analytics, and customer support providers); business or marketing partners, in accordance with their own privacy practices; and others when required by law, to enforce our Terms of Service, or to protect the rights, property, or safety of Wearing West, our users, or others. We do not sell your personal information. To the extent our use of analytics or advertising cookies is considered "sharing" under applicable law, you can opt out using the methods described in the Cookies section above.

Third-Party Websites
The Site contains links to independent, third-party brand websites and social media pages. These sites are not controlled by Wearing West, and this Privacy Policy does not apply to them. If you visit or transact with a brand's website, that brand's own privacy policy will govern how your information is collected and used. We encourage you to review each brand's privacy policy before providing any personal or payment information to them.

User-Generated Content
If the Site allows you to post reviews or other content publicly, that content may be viewable by others. We are not responsible for how third parties use information you choose to make public.

Children's Data
The Site is not intended for use by children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

Security and Retention
We take reasonable measures to protect your information, but no method of transmission or storage is completely secure. We retain personal information for as long as needed to provide the Site, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights
Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, to restrict or object to certain processing, or to withdraw consent where processing is based on consent. You may exercise these rights by contacting us using the details below. We will not discriminate against you for exercising your rights, and we may need to verify your identity before responding to your request.

International Users
The Site is accessible to visitors from around the world, and your information may be transferred to, stored, and processed in the United States or other countries that may have different data protection laws than your own. Where required, we rely on appropriate safeguards, such as standard contractual clauses, for international transfers of personal information originating in the European Economic Area, the United Kingdom, or Switzerland.

Complaints
If you have concerns about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Contact
Questions about this Privacy Policy can be sent to wearingwest@gmail.com.