Natalie Kohei and Shadi Kord got their start back in April of 2013. The idea started when they ran an Instagram that began to build a following. From there, they saw the potential to make a profit and began selling clothes through the platform. Their online business flourished, all while they were full-time students. Meshki continued its growth and soon caught the eyes of celebrities like Kylie Jenner, Taylor Swift and Hailey Baldwin. Today, Meshki continues to sell clothing that the girls say makes you "feel sexy, powerful, bold." They emphasize how it "really embodies our brand."